Linking the brand’s image to the best Czech cultural institutions and events – that is the concept for our sponsorship. And this concept is realised through our partnerships with the Czech Philharmonic, the National Theatre and the International Film Festival for Children and Young People in Zlín.

The Festival of European Film Smiles is held every year in the Škoda Auto Museum in Mladá Boleslav, where dozens of the latest European comedies are shown.