Škoda Auto - Sales and Marketing Section

Sales and Marketing Section

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Pavel Adam
Pavel Adam graduated from the Machine Engineering College (1962). He started his professional career at Škoda Auto as a car mechanic and test driver in Motorsport Department in 1962. In 1994 he became Head of Customer Services.

Professional experience:
1962-1978	Škoda Auto - Car mechanic, test driver in R&D and Motorsport Department
1972-1978	Co. Semex - Technical specialist at Škoda's importer (Germany)
1978-1993	Škoda Auto - Foreign Customer Services - Export
1982-1987	Technical representative Škoda Auto, Zetor tractors, Jawa/Eso motorcycles, Barum tyres (Denmark)
1993-1994	Škoda Auto - Foreign Customer Services Coordinator - Export
1994-	Škoda Auto - Head of Customer Services
	(1998 Internship at Vertrieb Zentrum Dieburg)

Membership in societies or supervisory panels:
SAČR (Czech Association of Car Dealers and Mechanics) Supervisory Board member

Ing. Marçal Farreras
Marçal Farreras studied at the Industrial Engineering University of Santo Domingo Dominican Republic - Magna cum Laude (1981) and achieved Master in Business Administration - Bilungual degree english/spanish in Barcelona (1986). Since 2006 he has been Head of Marketing at Škoda Auto.

Professional experience:
1980-1981	Santo Domingo Institute of Technology, Dominican Republic - Mathematics assistant professor
1983-1985	Canon Copiers, Spain - Salesman
1986-1988	SEAT SA Barcelona - Sales, export area Manager, afterwards regional manager
1988-1990	Honda Automobiles, Barcelona - Head of Sales, Marketing and PR
1990-1992	SEAT SA Barcelona - Head of VW and Audi Sales Operations
1993-1997	VAESA Barcelona - Board member VW, Audi and VW Commercial Vehicles, Marketing Services director
1997-2006	VAESA Barcelona - Board member, Škoda brand director
2006-	Škoda Auto - Head of Marketing

JUDr. Ing. Lubomír Kopecký
A graduate of the University of Economics (1973) and the Charles University Faculty of Law (1974), Lubomír Kopecký joined Škoda Auto in 1976. He has been holding an appointment of Head of Sales Eastern Europe, Asia, CKD Markets since 2004.

Professional experience:
1973-1975	Strojinvest, n.p. Prague - Development specialist
1976-1976	GŘ SLP Zličín - Jurist
1976-1977	Škoda Auto - Export Sales, desk officer
1977-1988	Škoda Auto - Head of Export
1988-1991	Škoda Auto - P-Branch business representative
1991-1997	Škoda Auto - Head of Domestic Sales
1997-2004	Škoda Auto - Head of Sales Domestic, Central Europe and Asia
2004-	Škoda Auto - Head of Sales Eastern Europe, Asia, CKD Markets

Membership in societies or supervisory panels:
Škoda Auto Poland
Škoda Auto Slovakia

Ing. Libor Myška
Libor Myška graduated from the Czech Technical University (1992). He has been holding a position of Head of Sales Control at Škoda Auto since 2008.

Professional experience:
1994-1994	Škoda Auto - referent - Economic specialist
1995-1996	Škoda Auto - Coordinator
1996-1998	Škoda Auto - Head of Sales and Price Creation Controlling
1998-2003	Škoda Auto Polska - Business manager
1999-2000	VW AG - Group Junior Executive Program
2003-2007	Škoda Auto - Head of General Planning Controlling
2007-2007	Škoda Auto - Head of Share and Sales Controlling
2008-	Škoda Auto - Head of Sales Control

Membership in societies or supervisory panels:
Škoda Auto India Private Limited Supervisory Board member

Hermann Schmitt
A graduate in business management of the FH College in Trier (1986), Hermann Schmitt joined Škoda Auto as Head of Foreign Sales in 2002.

Professional experience:
1975-1983	Army, Germany
1985-1986	Career Advancement Office, Trier - Lecturer
1986-1993	Management Institute, Braunschweig - Marketing lecturer
1993-1997	VW AG Wolfsburg - Export Sales area manager
1993-1997	VW AG Wolfsburg - North-West Europe region manager
1998-1999	FAW - VW China - Vice General Manager
2000-2004	VW AG Wolfsburg - Head of Domestic Sales
2004-	Škoda Auto - Head of Foreign Sales

Dipl.-Ing. Luboš Vlček
Luboš Vlček graduated from the Agricultural University (1991). He joined Škoda Auto in 1992. Since 2007 he has been serving as Head of Sales Original Parts and Accessories at Škoda Auto.

Professional experience:
1991-1991	Petrovice Farm - Scholarship
1992-1992	Spedition Häring - Internship
1992-1993	Škooda Auto - Sales, export market analyst
1993-1994	Škooda Auto - Sales, export market coordinator
1994-1997	Škooda Auto - Head of Sales Accessories and Industrial Engines
1994-2002	Škooda Auto - Head of Sales Equipment and Extra Accessories (2001 - Škooda Auto - Head of Disposition and Storage)
2003-2004	VW AG Kassel - Sales Original Parts, Head of Original Parts Overseas Region
2005-2007	Škooda Auto - Head of Sales Western Europe, Region 3
2007-	Škooda Auto - Head of Sales Original Parts and Accessories

Škoda Auto Senior Executives are sorted in alphabetical order.