Ice hockey may be considered one of the Czech national sports and thus it’s only logical that ŠKODA AUTO, as a Czech company, supports it with great devotion. The company is the main sponsor of the IIHF World Championship since 1993 and it should be mentioned that this partnership was listed in the Guiness Book of Records as longest lasting cooperation in the history of the sports sponsorship. The official ŠKODA fleet is used for transportation for IIHF officials, sponsors and official guests.
The support of cycling is one of the most important parts of the ŠKODA AUTO company sponsoring programme. Besides being a partner to many important events of the cycling world, like Tour de France, Giro d’Italia, Vuelta España or UCI Road World Championships, our company supports several professional cycling teams as well.
That is the concept for our sponsorship, realised through our partnerships with the Czech Philharmony, the National Theatre, the International Film Festival for Children and Young People in Zlín and the Smetanova Litomyšl International Opera Festival.
Under the “Mobility without limits” motto, ŠKODA AUTO and the Car Club society has joined to create a programme for finding and developing solutions for personal mobility of physically handicapped people, called ŠKODA Handy.
Another institutions, supported in the long term, are Paralympic committee, Paraple Centre, which helps patients with spinal chord injuries to return into the normal lifestyle, and Healthy Clown non-profit organization, which sends its professional clowns to cheer up the children patients in hospitals. ŠKODA AUTO is also the general sponsor of the Paths Through Towns competition, which promotes quality traffic solutions aimed at calming down the traffic in Czech towns and villages. In the Children Traffic Playgrounds project, the company supported the operation of the traffic playgrounds in Mladá Boleslav and Náchod.