Although the raison d’etre of any company is, of course, its own profit and prosperity above all, ŠKODA AUTO, like any other truly modern company, wants to contribute to the society in much greater way. This is the reason why it is ranked among the biggest sponsors of mostly sporting, but also cultural and charity activities both in Czech Republic and abroad.
The most important sponsorship projects of ŠKODA are sporting events, like Tour de France or Giro d’Italia bicycle races or IIHF Ice Hockey World Championships.