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1. When did SKODA Auto start operations in India?
2. What are the achievements of SKODA Auto in India?
3. What are the models offered by SKODA Auto India?
4. How is the dealer network spread in India? What is the future growth on this platform?
5. What are SKODA India’s future plans?
6. At Lakme Fashion Week, last season SKODA associated its Fabia and this season it was the Superb. What is the underlining factor in this association?
7.What is the positioning of the new Superb?
1. When did SKODA Auto start operations in India?
Ans. SKODA entered the Indian premium car market in 2001 and setup a plant at Shendra, on the outskirts of Aurangabad, making it the company’s only manufacturing facility outside Europe. This plant is spread across 300,000 square meters. This facility is also regarded as one of the best engine manufacturing plants in Asia. Looking at the growing demand for its products SKODA India also doubled its production capacity to 40,000 units per year. Further, the VW group plant at Chakan was inaugurated on 31st March ’09. Full fledged production at the plant would start in May and the first rollout of the plant would be the Superhatch, SKODA Fabia. This will be followed by VW Polo and its variants.
2. What are the achievements of SKODA Auto in India?
Ans. The beginning of SKODA Auto India in 2009 has been very successful with the launch of the all new SKODA Superb in New Delhi. Further, the Superhatch Fabia received a spate of awards which has been remarkable in terms of achievements like CNBC-TV 18 Overdrive 2009 “Car of the Year” & “Compact car of the year” and NDTV Profit Car and Bike Awards “Active Small car of the year”. SKODA India’s other achievement’s included ‘TNS Voice of the Customer Awards for SKODA Octavia (Petrol) in Premium Mid Size car segment. Previously SKODA India was awarded the J D POWER ASIA PACIFIC AWARDS FOR 2008 and 2007 for being ranked 1st in both years in the Sales Satisfaction Study. SKODA India also achieved the ‘TCS award’ in mid size premium segment against Honda Civic in 2006 along with ‘Most Technologically Advanced Car’ for SKODA Laura; ‘Best Variant’ for SKODA Superb Turbo Diesel from CNBC-TV18 AUTOCAR AUTO AWARDS 2006; ‘Executive Car of the Year’ from NDTV PROFIT CAR INDIA AWARDS 2006, and ‘Auto tech of the Year’ from OVERDRIVE 2006, both awards for SKODA Laura. The other awards received in the past include ‘NFO Voice of customer’ award in 2003 and the BBC Wheels award in 2002 for the ‘Best entry luxury car’.
3. What are the models offered by SKODA Auto India?
Ans. SKODA India, until now has introduced four product lines including the flagship SKODA Superb, SKODA Laura, SKODA Octavia and the Superhatch SKODA Fabia. These products have the following variants in the country: SKODA Superb Elegance 1.8 TSI, SKODA Superb Elegance 2.0 TDI PD, SKODA Superb Elegance 3.6 V6 FSI 4X4, SKODA Laura 1.8 TSI Manual, SKODA Laura 1.9 TDI PD Manual & Automatic, SKODA Laura 2.0 TDI PD Automatic, SKODA Octavia L&K 1.9 TDI, SKODA Octavia Elegance 1.9 TDI, SKODA Octavia Ambiente 1.9 TDI & 1.8 MPI Turbo, SKODA Fabia Elegance 1.4 TDI & 1.2 HTP, SKODA Fabia Ambiente 1.4 TDI PD & 1.2 HTP, SKODA Fabia Classic 1.4 TDI PD & 1.2 HTP, SKODA Fabia Active 1.4 TDI PD & 1.2 HTP.
4. How is the dealer network spread in India? What is the future growth on this platform?
Ans. SKODA Auto India today has one of the largest authorized dealer networks spread across 61 dealerships. We have established a good presence in India and are looking to extend our reach through dealer partners who share our vision of quality and value. We plan to have 65 dealerships in India by year end.
5. What are SKODA India’s future plans?
Ans. We plan to bring as many products as possible from the portfolio worldwide. We would be launching the new Laura in May 09. Considering the success of the Fabia, we will also launch multiple variants of the car to leverage its popularity. We’ll introduce Fabia Combi (estate version) and the tall boy Roomster models to consolidate the brand in Indian market. In short, SKODA will always excite the Indian customer with its offerings.
6. At Lakme Fashion Week, last season SKODA associated its Fabia and this season it was the Superb. What is the underlining factor in this association?
We have always believed in being a path breaker in introducing new technologies and products and a trend setter in the automotive industry just like fashion. Our association with the Lakme Fashion Week is due to the fact that it appropriates our social currency and stature along with reinforcing our position in the lifestyle segment.
7. What is the positioning of the new Superb?
With SKODA Superb we intend to give our customers a 7 star experience on wheels in terms of design, safety, security, comfort, convenience, engine and transmission. It is positioned as a benchmark in the premium segment. The car comes with the latest technology and sophistication which is an invariable competency of SKODA worldwide. Moreover, the aggressive pricing gives us an added edge in being a luxury limousine worth the customer’s cheque. The all new Superb with its best in class fuel efficiency is equipped with the state of the art features, creating many firsts in its category/ a new statement in its category. Features like twin door technology, seven speed DSG Tiptronic, TSI, TDI PD, V6 FSI 4x4 etc are some of the new additions to the Superb. In short, the Superb Drive experience is our USP.
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